Unfortunately, we often get hung up on terms in software development and because of this, lose focus on what the most important characteristics of a successful, modern software lifecycle are. In this keynote, Mr. Jeffery Payne will discuss how, where, and why Agile has been co-opted to mean everything OTHER than Agile and why the same thing is inevitable for DevOps. Learn what's most important to focus on to build high-quality software and how to effectively get rapid feedback from customers. Hear why embracing only a subset of Agile Principles will end in disaster. Take home valuable information on how to structure and run successful software efforts.