Summary
There are very few known techniques that can accurately and consistently shape a good User Interface (UI) or User Experience (UX). The goal to success is making the customers happy and pleased with the product, while ensuring they do not feel foolish or confused. In this talk, we will go through examples of real world apps and stories of evolving UI and UX. We will observe how these evolutions impact the User Experience for better or worse.
Key Takeaways:
An understanding of the relationship between UI and UX
An understanding of how to apply the 4 Steps Strategy for building a good UX.
Building and implementing UX testing strategy + UX testing techniques
And understanding of the importance of customer feedback, how to measure it early, and how to react before the customer leaves.